EOC Week 3: 9 to 5

I’ve never personally seen 9 to 5, but learning about what the film was about was kind of surprising to me. For the 1980’s the topic of killing your boss seems kind of risky. But, as soon as I heard Jane Fonda’s name involved with the film it all made sense. I’ve always known Jane Fonda as a very well renowned actress and not just that but also as a researcher. The film 9 to 5 was a result of marketing research that was done by Jane Fonda. Not that long ago, about 20 years ago when the film was made an American office looked and felt very different from what it does now. One of the big ethical issues that the movie is based on is how women were treated in these offices. None of the people that actually wrote, directed, produced, or even acted in the film had ever worked in an office. One of the writers said that she had to go into one of the Fox insurance offices and spend a day in it in order to understand what an office really felt like. One other way Jane Fonda and her comrades did research in order to make the movie believable, was doing interviews with women that worked as actual secretaries or what today is known as a focus group. They asked the women if they were in a fantasy world, what they would do to their boss. Several responses were reviewed but there was one that stuck out to the producers the most, the subject of killing your boss. Another ethical issue that is brought up in the movie is when the three women smoke marijuana. No matter whom you are and what your stance is on marijuana, there is no doubt that it’s an ethical issue.

BOC Week 2

1. What is a Booty Pop? What is the significance of the Booty Pop?
The Booty Pop is a butt enhancement; it is underwear or spanks that have pads built into it to make the butt seem bigger than it really is. The Booty Pop is a sign of a new fad of a trend that has been around since J-Lo made having a voluptuous bottom side a great thing!
2. Who spends more money online shopping, men or women?
Men spend more money online because they don’t want to bother around with comparing prices and shopping around, they just want to buy the product and go.
3. Who spends more time online shopping, men or women?
Women probably spend more time online shopping because of the reason I said above, the men don’t want to have to shop around. Women, on the other hand, have no problem with shopping around and comparing prices. They want to make sure they get the best possible product for the best possible price.
4. What advantage do marketers have for women shopping online rather than men?
Women are more easily distracted than men are, they are more prone to getting dragged to other websites by attractive advertisements than men are.

EOC Week 2: Research a Market Research Survey

I researched a survey that was done about which regions across the world are considered the biggest “shopaholics” or recreational shoppers. Surprisingly the United States didn’t come out with the highest percentage like most people would have thought, instead the Asian Pacific region came out with an astonishing high percentage with Indonesia and Hong Kong in the forefront. “The Asia-Pacific region has a huge number of recreational shoppers, with 84 percent shopping for entertainment. Markets in Asia-Pacific also make up nine out of the top ten markets for recreational shopping, with Hong Kong and Indonesia leading the way with 93 percent of their consumers admitting to shopping just for fun.”
Some of the reason they are saying is because these regions are starting to see a middle class emerge and new opportunities for spending in markets that they have never seen before. Another reason is because of the recent crisis in the American economy, the public are weary on where and how they are going to spend their money. When Americans go shopping for groceries it is seen as a necessary chore. If they are going to buy something other than groceries than they want to see value in it and unfortunately unless you pay a large amount of money for something it tends to not have that much value. Markets in Asia, Asia-Pacific, Latin America and some of Europe see shopping as something fun to do in their free time, even for groceries. The challenge for U.S. retailers is going to be making shopping for their brand an event or an experience and not a chore. If they aren’t able to do this then they are going to have to look elsewhere such as in the above markets in order to be successful.

• http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1279&Itemid=77

EOC Week 1

Market research is basically indefinable as the book will tell it. With that being said, I have no expectations from this class other than to learn at the end of the quarter what exactly it is. I want to be able to identify target markets for not just fashion but I want to be able to look at any company and by researching just a little, tell who their target audience is and if they are in fact taking the right steps in reaching that audience. I want to learn what different avenues I can take in order to figure out what market to go after, where that market is, and how do I as the marketer reach them. What are the tools that a marketer can use in order to collect whatever data it is that they want to. Also, I want to be able to look at a company that has failed and analyze their marketing strategies, figuring out what they did wrong or what they didn’t do that could have helped them to be more successful.

Voice

As a Fashion Merchandiser & Stylist I pride myself on being unique among many others in the industry. With a strong knowledge and knack for business teamed with a keen sense of enduring style I believe I can make myself an asset to any company I work with. I am continuing to further and hone my skills in fashion by pursuing a degree in Fashion Merchandising & Management in Las Vegas. In the field of Styling, I work with clientele in order to educate them on the important and crucial difference between fashion and style, which is something a lot of people overlook or don’t have any idea about. I plan on traveling and establishing myself in major fashion cities in the country such as Los Angeles, Miami, and New York. I have worked with companies such as Louis Vuitton, Pixi by Petra Beauty, and French Connection as a merchandiser in order to boost sales. I have been working with a model styling her on basic amateur fashion shoots in order to show my skill in styling and to build a portfolio. My ultimate goal is to establish and grow my own styling & merchandising company, working from editorial spreads to celebrities and luxury retailers to trendy boutiques.