EOC Week 2: Research a Market Research Survey

I researched a survey that was done about which regions across the world are considered the biggest “shopaholics” or recreational shoppers. Surprisingly the United States didn’t come out with the highest percentage like most people would have thought, instead the Asian Pacific region came out with an astonishing high percentage with Indonesia and Hong Kong in the forefront. “The Asia-Pacific region has a huge number of recreational shoppers, with 84 percent shopping for entertainment. Markets in Asia-Pacific also make up nine out of the top ten markets for recreational shopping, with Hong Kong and Indonesia leading the way with 93 percent of their consumers admitting to shopping just for fun.”
Some of the reason they are saying is because these regions are starting to see a middle class emerge and new opportunities for spending in markets that they have never seen before. Another reason is because of the recent crisis in the American economy, the public are weary on where and how they are going to spend their money. When Americans go shopping for groceries it is seen as a necessary chore. If they are going to buy something other than groceries than they want to see value in it and unfortunately unless you pay a large amount of money for something it tends to not have that much value. Markets in Asia, Asia-Pacific, Latin America and some of Europe see shopping as something fun to do in their free time, even for groceries. The challenge for U.S. retailers is going to be making shopping for their brand an event or an experience and not a chore. If they aren’t able to do this then they are going to have to look elsewhere such as in the above markets in order to be successful.

• http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1279&Itemid=77