BOC Week 9: The Nielsen Ratings

The Nielsen Ratings are described by the company as follows: As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we’re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Nielsen ratings are audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur Nielsen, who was a market analyst whose career had begun in the 1920s with brand advertising analysis and expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio. That method has since become the primary source of audience measurement information in the television industry around the world.

BOC Week 5: Trends in Men's Styles

In the 1950’s the Greaser and Preppy looks were a big part of mainstream men’s fashion and hairstyles. The Greaser’s hair was long and slicked back into a pompadour, the Preppy look was a little shorter than the Greaser’s and had a little bit of a comb over. In the 1980’s guys were growing out their hair even longer, a trend taken from the rise of rock music. The look was a bit grungy looking and usually uneven. In the 90’s is when we started to see a more contemporary look come into mainstream culture. Men were more clean cut and haircuts such as the fade and taper cuts were made a comeback and are still very much alive today. The 2000’s brought new trend’s to men’s hairstyles, one called the faux-hawk. Reminiscent of the British punk Mohawk earlier decades, the faux hawk was not as wild but still went against normal contemporary hairstyles.

BOC Week 2

1. What is a Booty Pop? What is the significance of the Booty Pop?
The Booty Pop is a butt enhancement; it is underwear or spanks that have pads built into it to make the butt seem bigger than it really is. The Booty Pop is a sign of a new fad of a trend that has been around since J-Lo made having a voluptuous bottom side a great thing!
2. Who spends more money online shopping, men or women?
Men spend more money online because they don’t want to bother around with comparing prices and shopping around, they just want to buy the product and go.
3. Who spends more time online shopping, men or women?
Women probably spend more time online shopping because of the reason I said above, the men don’t want to have to shop around. Women, on the other hand, have no problem with shopping around and comparing prices. They want to make sure they get the best possible product for the best possible price.
4. What advantage do marketers have for women shopping online rather than men?
Women are more easily distracted than men are, they are more prone to getting dragged to other websites by attractive advertisements than men are.