Hypothesis & Strategies

Hypothesis:

If a fragrance was introduced to the brand 7 For All Mankind revenue would increase, the brand would have presence in a new market and capture new market share.

Strategies:

In the first round of questions I want to identify my customer by asking questions that are relevant to their lives. I also want to immediately identify if by introducing a fragrance to the brand they would even feel a stronger connection to it or establish a connection that wasn’t already present. Ultimately it is up to the company to create a fragrance that they feel best fits and represents the brand, but question 7 is to help direct and hone in on what the customer’s wants are in terms of the fragrance. The last couple questions are in order to attain information on what the client wants to see in terms of marketing and advertising.