The movie Big demonstrated several market research strategies. One of the first strategies being the focus group, while two of the characters were talking about George, the main character, they were standing in front of what I believe to be a one way mirror. On the other side of the mirror were a large group of kids playing with toys. This is a classic way to test out a product or service on a random group of people in order to see what their response is. Another market research strategy was when the President of the company stumbled on George in FAO Schwartz. The President of the company was conducting research in the store; he said that he came to the retail store every Saturday to watch the kids and their reaction to the toys. The more he watched and listened to George, I believe he believed that George was doing some serious market research by tapping into the mind of a child and thinking, playing, and even acting like a child. The very next day George was promoted to Vice President of Product Development. The movie continues to show a group of people in a meeting that I’m going to assume were the board of executives of the company. One of the characters in the movie was doing a presenting on a new toy that the company was about to introduce, a building that turns into a robot. As he was doing his presentation, George was doing his job in other words he was playing with the toy and testing it.
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