Midterm: SWOT Analysis for Nothing Else Matters...

Strengths:
•Unique style and design of brand as a whole, even more specific to the fragrance is the scent and the niche it fills.
•Strong clientele training within company in order to capture customers and build strong positive relationship to make them clients.
•Brand feels strong connection with younger demographic whose buying power is building.
•By wholesaling to department stores, Nothing Else Matters… will get that much more exposure.
Weaknesses:
•Marketing strategies are new and barely being implemented and introduced to the market so the amount of acceptance is unknown.
•At the same token, wholesaling to department stores could hurt our brand if they end up profiting more than us or even if they put our product on sale it could damage our brand image.
•Customers are evolving as a whole but on different levels so this presents a challenge, we must find what our customer’s buying habits are and cater to them.
Opportunities:
•In doing research, we have found that the country should be coming out of the recession right around the launch of the product.
•The first impression means everything, especially in fashion. If we grab the customer’s attention and help them to fall in love with the brand it could mean the success or downfall of the company.
Threats:
•Pinpointing a price range that our client can afford while still maintaining our luxury brand image and keeping the business profitable.
•Staying true to our brand. The basis of Rayne & Rose and more specifically Nothing Else Matters… is that buying our product is a step out of the crowd and expressing one’s uniqueness. Staying true to that is very important for the integrity of the brand.